Specialty Foods for Beginners
TM
To give you an idea what some others who have read this book thought of it, here are a few reviews:
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Wow... Easy to read, simply explained and well thought out advice for those of you who ever thought about marketing Grandma's Apple Sauce or what have you! What is nice about this author is not only his easy to comprehend writing skills but the fact that he's "Been there - Done that" and willing to share his experience. Having already toyed with the idea of marketing my product myself, I was familiar with some of the stuff he mentions. But just he started out, I was flying blind and had very little experience in this field, so I decided to buy his book and glad I did! He leaves very little, if any stone at all unturned, making you look at virtually every aspect of marketing your product so that you are not only much more aware on the internal workings of the business machine that you will eventually have to face, but you will also know how and where to turn a profit. This book was the best $30 I ever spent. In it, he also provides several links to websites to companies and organizations that you would probably never come across starting out from scratch. This alone pays for the books in not only time saved but guiding you down the right path. Review By....M.Bruno, California
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This is probably the most complete and useful information I've seen about bringing your own homemade specialty food product to market. The author, Harvey P. Clark, speaks from his own decade-long , hands-on experience as a seller of specialty foods to give you a realistic snapshot of this industry. He takes you step-by-step through the entire sequence and process, beginning with product feasibility through actually selling your food product. Included are a variety of resources, including links to make it easy for you to find what you need to get started. Mr. Clark's style is straightforward -- he doesn't sugar coat or make it sound like anyone can do it. In fact, he lays out all the pitfalls and problems you're likely to encounter and how to deal with them. You'll get a clear picture of what it takes to be successful selling your own product. If you have any ambition of selling your own specialty food product, this is the book to read. It's definitely worth the investment. Review By K. Mackenzie, Tucson, AZ
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Firstly, congratulations and thank you for writing such a magnificent, informative, realistic and easy-to-read book. It's truly refreshing - not to mention incredibly useful - to read a book that doesn't sugar-coat the topic and tells-it-like-it-is. As someone who is entering the "New Age Beverage" industry for the first time, I can't thank you enough for the genuine and valuable information you have passed on to me and others. Your book will probably be the best investment I will have made in this new venture that I'm going into. Review By R. Palenzona, Florida
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I've been in the specialty food business for about a year now and the best word to describe this book is OUTSTANDING! In certain parts the book is repetitive, but it is absolutely necessary to stress some very important points to the beginner in this type of business. Based on my experience, I've been thru most of the situations that he presents on his book, but luckly due to previous business (not food related), I was able to avoid some pitfalls. I highly recommend to anyone that starts thinking about commercializing family recipes dreaming about making great money. I would say read this book sooner than later. That's the best way to know the game! With the knowledge obtained in advance, you will be better prepared to win or to realize that your venture, the way you first imagened, would never be profitable. I would also recommend The Intelligent Entrepeneur - Havard School of Business and good luck to everyone!
Review By Nadias, Springfield, MO
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I would like to begin by thanking you for caring enough to take the time to write your book "How to Make a Profit Creating and Selling Your Own Specialty Food Products in the USA". This is a well written book with real, practical, honest information- a refreshing change from most of what I have been reading. I am so glad I found it, my only regret is that I did not find it sooner!
Review by Melissa, PA
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The author goes into great detail covering most things relating to the food business and getting started. I wanted to start making barbecue sauce, and am learning that I'm much better off not making it the cheapest sauce out there, but the best and charging accordingly and finding a smaller niche of loyal customers. He walks you through the right setup protocol, regulatory agencies, etc.. and that's what I needed to get started. But don't totally depend on stores to carry you all the way, do some marketing yourself also.
Review….Oceanside, CA
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