I thought the easiest way to give you an idea just what's in the Book, "How to Create & Sell Your Own Specialty Food Products in the USA", would be to put a copy of the 'Contents at a Glance', so here it is.
Contents at a Glance
Chapter 1: Overview…………………………..………………4
Chapter 2: Is Your Product Feasible....................................11
Chapter 3: Writing Your Business Plan….............................16
Chapter 4: The Sequence of What to Do…………………….47
Chapter 5: Choosing a Co-Packer………..…………………. 59
Chapter 6: Packaging………………...……………………….73
Chapter 7: Ingredients………………..……………………….83
Chapter 8: Labels……………….…………………………… 88
Chapter 9: Nutritional Information……………………………91
Chapter 10: Bar Codes…………….………………………….93
Chapter 11: Formulation……………………………………....95
Chapter 12: Fresh, Refrigerated, Shelf Stable or Frozen....…..98
Chapter 13: Liability Insurance……………………………....102
Chapter 14: Brokers…………………………….……………104
Chapter 15: Distributors………………………..…………….109
Chapter 16: The Demo Trap…….……………...…………...114
Chapter 17: Websites……..…….…………………………....119
Chapter 18: Shipping Costs……..……………………………123
Chapter 19: Fees……………………………………………..128
Chapter 20: Promotions………...……………………...........136
Chapter 21: Warehousing an Inventory.………………...…...145
Chapter 22: Planning Your Financing…………...…………...150
Chapter 23: Your First Production………………...………...153
Chapter 24: Selling Your Products……………..…………….156
Chapter 25: Mark-up vs. Margin……………………..……... 166
Chapter 26: Promotional Schedules……………………..…...174
Chapter 27: Fast Turnover…………………...……………... 178
Chapter 28: Value Added Products…….…………………… 182
Chapter 29: Shelf Talkers…………………………………....185
Chapter 30: Specialty Food Associations………………..…...190
Chapter 31: Importing vs. Production…………………….....195
Chapter 32: Trade Shows……………………………….…...197
Chapter 33: Price Point………………….…………………. 201
Chapter 34: Know Your Market……………………………. 205
Chapter 35: The foodservice Option…………..………….... 208
Chapter 36: Viral Marketing………………………………....212
Chapter 37: Break Even Point……………………………....215
Chapter 38: Farmer’s Markets……..…………………….....217
Chapter 39: Marketing Tips…………………………….......219
Chapter 40: Summary……………………....……………... 222
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